Loyalty360 Reads: May 18 | Walmart Acquires Virtual Fitting Room Company Zeekit; Wendy

Walmart Acquires Virtual Fitting Room Company Zeekit
CNBC.com reports that Walmart said it will acquire virtual fitting room start-up Zeekit as it makes a push into fashion and caters to customers shopping for clothes online. Financial terms of the deal were not disclosed. The retailer declined an interview, citing the quiet period ahead of reporting its first-quarter earnings on Tuesday.

In a post on the company’s website, Walmart U.S.′ executive vice president of apparel and private brands, Denise Incandela, said customers will be able to use the feature to try on items from Walmart’s private labels and the national brands it carries, such as Free People, Champion and Levi Strauss.
Wendy's Eyes Accelerated Global Expansion
QSRmagazine.com says if you ask Wendy’s CEO Todd Penegor, franchisee confidence is as high as it’s ever been. Operators ended 2020 with strong balance sheets and profitability. Wendy’s franchisees have seen that level of profitability continue in 2021, which allows the company to invest in technology, reimaging, and unit development.

And if double-digit sales increases weren’t enough, Wendy’s rolled out a new incentive program earlier this year that rewards franchisees for new restaurant growth, accelerated timing, and multi-year commitments. The deadline for the incentive is June 30, and Wendy’s expects to see a “meaningful uptick” in commitments.
PepsiCo Becomes Official Partner of FC Cincinnati's New TQL Stadium
PepsiCo announced it has partnered on a three-year deal with FC Cincinnati to become the official carbonated soft drink, water and non-alcoholic juice partner of the soccer club, where it will serve its signature brands to fans across all events at TQL Stadium.

"We are proud to partner with FC Cincinnati at TQL Stadium and to be part of the revitalization of the city as Cincinnati continues to grow. The city is important to PepsiCo, home to a manufacturing facility just ten miles from the stadium, and we are excited to expand our presence in the community," said Matthew Gilligan, Sr.Director/General Manager, Ohio Market, PepsiCo Beverages North America, North Division. 
ZIPS Car Wash and Susan G. Komen Partner Again to Wash for a Cure
ZIPS Car Wash announced their continued support of Susan G. Komen, the world's leading breast cancer organization, with a renewed commitment to raise at least $100,000 again this year with the help of its customers to support Komen's life-saving work.

From May 1, 2021 to June 30, Zips Car Wash will donate $5 to Komen from each customer's purchase of one of their best car washes through the ZIPS Car Wash Rewards App. To encourage guests to show their support, ZIPS is discounting this car wash package to just $15 and donating $5 of that purchase to Komen.
Delta Names New Chief Customer Experience Officer
AJC.com says Delta Air Lines announced the retirement of an executive who led the carrier’s response to the COVID-19 pandemic for customers with new policies and procedures. The company’s chief customer experience officer, Bill Lentsch, who worked for the airline for more than 30 years, will retire to spend more time with his family, according to Delta.

He will be replaced by Allison Ausband, who will step into the position from her role as Delta’s senior vice president of in-flight service. Ausband started at Delta as a flight attendant in 1985 and moved up to management, leading reservations before taking over the in-flight service division.

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