Loyalty360 Reads: May 17: Albertson’s Expands Uber Partnership, IKEA’s First In-Mall Store, and More

Albertson’s Expands Uber Delivery Partnership
Albertsons and Uber announced they have expanded their delivery partnership to nearly 800 more stores. Albertsons customers will also be able to connect their account to the Uber Eats app, allowing them to accrue loyalty points when making purchases through Uber’s system.

Albertsons is making digital and omnichannel investments to reflect its shoppers’ preferences. The grocery company is keeping its options open with third-party providers as it works on its e-commerce strategy and also develops its owned digital operations.

In November, Uber rolled out its Uber One membership program, which bundles rides, grocery and food delivery services.

IKEA Opens First In-Mall Store
IKEA opened the doors to its first high street IKEA store in Britain, anchoring its first-ever inner-city mall. IKEA is in the midst of a strategy shift towards smaller inner-city locations and more digital and other services as it adapts to new shopping habits.

The planned investments in London would be in existing and new stores, distribution and delivery services as well as various pilot trials.

"Using London as a test-bed for innovation, the retailer will trial and develop new formats and initiatives," the company said in a statement. 
Victoria’s Secret Opens E-Commerce Storefront on Amazon
Victoria’s Secret is taking its beauty business to Amazon, marking the lingerie company’s first major tie-up with another retailer to sell its goods. Close to 120 different branded products will be available on a new Victoria’s Secret “storefront” on Amazon.

Since Victoria’s split from Bath & Body Works to become an independent company last August, it has pursued a number of new initiatives to try to boost sales and win customers.

“We’re expanding our universe of consumers,” said Greg Unis, CEO of Victoria’s Secret’s beauty business. “And the way that we’ve set up the shop on the Amazon site, it almost feels like an extension of our own direct-to-consumer website.”

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