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Circle K Launches Beverage Subscription Program
Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. U.S. customers who pay $5.99 per month can have one tea, coffee, Froster slushy or Polar Pop fountain drink of their choosing every day.
Circle K’s Sip & Save program looks to build loyalty and coax people into its stores again on a regular basis. During the coronavirus pandemic, consumers made fewer trips to convenience stores.
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