Loyalty360 Reads: May 10 | Circle K Launches Beverage Subscription Program; Pottery Barn Kids, Teen Collaborate With Ettavee; and More

Circle K Launches Beverage Subscription Program
Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. U.S. customers who pay $5.99 per month can have one tea, coffee, Froster slushy or Polar Pop fountain drink of their choosing every day.

Circle K’s Sip & Save program looks to build loyalty and coax people into its stores again on a regular basis. During the coronavirus pandemic, consumers made fewer trips to convenience stores.
Pottery Barn Kids, Pottery Barn Teen Collaborate On Exclusive Collection With Ettavee
Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, today debut a collection of home furnishings in partnership with EttaVee, the vibrant brand created by artist and influencer Jessi Raulet. The ‘EttaVee x Pottery Barn Kids’ and ‘EttaVee x Pottery Barn Teen’ collaborations bring Jessi’s hand-painted animal prints, bold patterns, and signature use of colors to nursery décor, bedding, rugs, and decorative accessories.

“Jessi’s bright art evokes optimism and joy,” said Allison Spampanato, Senior Vice President of Product Development. “The collections bring the bold and cheery world of EttaVee to baby, kids and teen rooms with quality pieces that are both statement-making and functional.”
Customers Now Have the Option to Donate Their Schnucks Rewards
Schnucks Rewards customers will have the option to give back to nonprofit organizations in their community through the new Donate Your Schnucks Rewards program. This program enables customers to help organizations that support fighting food insecurity, developing the workforce, promoting diversity, equity & inclusion, youth & education, health & wellness and animal welfare – simply by shopping at Schnucks.

If they choose, customers can donate their Schnucks Rewards Points to nonprofit organizations from a predetermined list using the Schnucks Rewards app or by signing into their account on the Schnucks website. Once donated, Reward Points will translate to a monetary donation to the nonprofit they select.
GNC Leverages Verint to Provide Digital Customer Experience
Verint announced that global wellness brand GNC is leveraging Verint Experience Management as an investment in its omnichannel strategy to provide consumers with the ultimate shopping experience.

With more than 3,000 locations in the U.S. and Canada, GNC prides itself on meeting the growing and fast-changing needs of its customers.
Sitel Group Research Reveals Poor Customer Experience Leads to Customer Churn
Sitel Group says that while most brands recognize the benefits of building customer loyalty, recognizing and acting on the fundamental drivers of customer loyalty can be a complex task that if not done correctly, can lead to damaged reputation and negative perceptions among consumers.

In fact, one third of consumers considered breaking up with a brand while another 65% severed ties with a brand as a result of a poor customer experience (CX). This is according to the latest Sitel Group whitepaper, Driving Customer Loyalty: Perception, Effort and Action, which analyzed how brands create loyalty and the key considerations for what consumers value.

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