Loyalty360 Reads: May 10: Caesars/White Sox Partnership, Shake Shack Invests in Customer’s Digital Experience, and More

Caesars Named Official Casino Partner of Chicago White Sox
Caesars Entertainment and the Chicago White Sox announced a partnership to make Caesars Entertainment the Exclusive Casino Partner and to name Caesars Sportsbook an Official Sports Betting Partner of the team.

Caesars Entertainment and Caesars Sportsbook receive access to a variety of exclusive White Sox experiences available through the loyalty program, Caesars Rewards. The White Sox will integrate Caesars Entertainment and Caesars Sportsbook into the team's marketing efforts, while also bringing rewards and promotions directly to fans through the Caesars Sportsbook app.

Sports bettors can earn Tier Credits and Reward Credits with every bet they place through Caesars Rewards to enjoy exclusive benefits and member rates at all Caesars destinations, invitation-only events with the White Sox, and once-in-a-lifetime experiences through the Caesars portfolio of resorts and partnerships.

Shake Shack Invests in Customers’ Digital Experience
Shake Shack is working to meet customers wherever they want them to be by investing in customers’ digital experience and opening more drive-thru locations.

CEO Randy Garutti said. “Through the Shack Track digital experience, whether you want your Shack [food and drinks] in our app, web, kiosk, drive-up, curbside, delivery and now drive-thru, we're building tools to add even greater convenience to the omnichannel Shack experience.”

Chief financial officer Katherine Fogerty said Shake Shack customers were showing more interest in engaging with the chain digitally, and said that when they did so they often spent more money. “We're starting to see more and more guests come into the digital channel through various ways — if it's in-shack or maybe they're going to kiosks — and then we're getting them to download the app.”

Ulta Beauty Partners with SpotzCity
Ulta Beauty partnered with SpotzCity, a technology company specializing in diversity, to help supplier diversity certification efforts in order to gain access to government contracts and grants, business partnerships, networking and training resources to ultimately fuel business growth.

LGBTQ+ owned Bauie+Rad and woman-owned Obviously were the first two organizations to complete the process and be awarded certification. 

Bauie+Rad owner Steve Bauerfeind said, "Knowing that some corporations value diversity and want to engage diverse vendors warms my heart, and when our valued client Ulta Beauty mentioned their partnership with SpotzCity, it made me proud to see their proactivity come to life.”

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing