Five Reasons Why Customer Service Matters Even More In Difficult Times Forbes.com writer Astrid Pocklington writes that as the Covid-19 pandemic persists, vital measures to reduce social contact stay in force, which means that many businesses remain closed or restricted in how they can provide goods and services. Given the economic downturn, the need to contain costs is inevitable. However, cutting corners at the expense of good customer service is false economy. In times of crisis, it is more important than ever for brands to affirm....

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