Loyalty360 Reads: March 4 | Bloomingdale’s Revamps Loyallist Program; Lowe

Bloomingdale’s Revamps Loyallist Program
Bloomingdale’s has been investing in its Loyallist program and overhauling perks, with new rewards. Consumers who spend more than $15,000 per year will receive elevated benefits in the retailer’s new Top of the List Unlocked status, its new most rewarded category.

The expanded Loyallist program makes it easier for customers to progress through the loyalty rewards. Top of the List Unlocked members receive the highest point earn rate and free premium shipping, among other perks.
Lowe's Stores will Close on Easter Sunday for a Second Year
Lowe's announced all stores in the United States and Canada will be closed on Easter Sunday, April 4, to show the home improvement retailer's appreciation for more than 300,000 associates' continued dedication.

"As we near the one-year anniversary of the pandemic's impact, we continue to recognize and thank our more than 300,000 associates who have demonstrated, again and again, their passion and commitment to serving our customers," said Marvin R. Ellison, Lowe's president and CEO.
Kellogg's Reinvents Two Fan-Favorite Cracker Brands
Kellogg's Crackers is offering two delicious new ways to make the most of your snack breaks with the introduction of Club Crisps and Town House Dipping Thins. Both varieties are thinner and crispier versions of fan-favorite brands, giving snack lovers more opportunities to customize their snacking experiences throughout the day.

"Our innovation and research & development teams are continuously re-imagining our iconic crackers, looking for ways to give snack lovers even more ways to enjoy our brands," said Zach Wyer, Director of Brand Marketing, Kellogg's Crackers. "I think we really knocked it out of the park with these new Club Crisps and Town House Dipping Thins! Whether you're looking for a savory snack for the family or the perfect partner for your dips, you won't be disappointed with these new varieties."
DICK'S Sporting Goods Provides Equipment To 10,000 Baseball And Softball Youth Athletes
The DICK'S Sporting Goods Foundation Sports Matter Giving Truck is hitting the road again, giving sports equipment to 10,000 more youth athletes in need. The Giving Truck will travel to eight cities across the U.S. – Charlotte, Atlanta, Tampa, Mobile, Houston, El Paso, Phoenix and Los Angeles – throughout the month of March.

The challenges impeding access to sports for many kids have increased significantly due to the COVID-19 Pandemic. First launched during the 2020 holiday season, the Giving Truck is The DICK'S Sporting Goods Foundation's latest way of honoring its ongoing commitment to enable sports participation for young athletes in underserved communities.
Sanderson Farms Celebrates 'Women in Agriculture'
To coincide with International Women's Day, for the entire month of March, Sanderson Farms will celebrate the women who make up a vital part of its workforce. As part of this celebration, every week Sanderson Farms will feature a different female member of its workforce on its social media channels, along with a link to a short profile that will appear on the website.

"Our company is a big proponent of hiring, promoting, and including women in leadership positions, due to their unique perspectives, talent and strong work ethic," said Lampkin Butts, president and chief operating officer of Sanderson Farms. "We are extremely proud of all the women who contribute so greatly to the success of Sanderson Farms."

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