Hot Topic Launches Fandom-Inspired Live Shopping Events Among Many Digital-First Marketing Initiatives For 2022
Hot Topic has announced the launch of livestreaming shopping events for its brands Hot Topic, BoxLunch, and Her Universe as part of its many digital-first marketing and merchandising initiatives for 2022. The company will tap into its music and pop culture expertise to hold unique live shopping events for its diverse community of fans. These shopping events will feature guest influencer hosts, exclusive merchandise offerings, special giveaways, and more.

"We are excited to further connect fans with our brands with the launch of live shopping," says Steve Vranes, CEO, Hot Topic, Inc. "Live shopping is one of several initiatives that will transform our digital shopping experience and build out our community of fans."
 
Wyndham Destinations Expands Rewards with New Loyalty Partnership
Wyndham Destinations Asia Pacific is revamping its loyalty offering through a new partnership with My Rewards. Members of its vacation ownership clubs will have access to discounts and cashback offers from more than 4,500 businesses through Wyndham Destinations' exclusive e-commerce platform.

"Through this unique partnership, we are pleased to provide our members access to instant discounts and cashback offers from more than 4,500 businesses, from small to medium-sized enterprises to national and international brands," said Wyndham Destinations Asia Pacific Senior Vice President of Human Resources, Brand Communications and Customer Experience, Bruce Harkness.

Wyndham Destinations Asia Pacific launched Lifestyle by Wyndham in 2017 to offer its almost 60,000 Club Wyndham South Pacific members deals from major retailers, cafes, restaurants, and boutiques. It has since grown in popularity, reaching 187,392 website visits last year and facilitating 7,405 discounted digital gift card transactions.
 
White Castle Announces New Giving Program That Focuses on Local Causes and Organizations in Need
White Castle is launching a new companywide philanthropy program to give its 10,000+ team members more input on the recipients of its charitable donations. Recognizing that local nonprofits were among the hardest hit during the pandemic, White Castle will ask each of its restaurant markets to raise money for the charitable causes most important to their respective team members and communities.

White Castle introduced this new program, called "District Charity of Choice," as a pilot in 2021 as part of its 100th birthday celebration. The company's restaurant operations are divided geographically into a few dozen districts. Each district worked with team members to identify local causes they wanted to support. For a few weeks during the year, the restaurants invited customers to round up their check to the nearest dollar, with the additional money going to the selected local charities.

All combined, White Castle's 350 restaurants raised more than $1.1 million for 48 different charities.
 

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