Loyalty360 Reads: March 15th, 2018

The latest news in the world of customer experience and customer loyalty.
Drivers, start your 360-degree VR Cameras
At the early days of Nascar, drivers actually raced “stock” cars—cars that were only slightly modified versions of what someone could drive off the showroom floor of the dealership down the street. Those days, of course, are long gone. Today’s stock cars are anything but stock. They’re high-tech, ultra-horsepower, quasi-lookalikes to their street counterparts. But Nascar has never been a brand to shy away from emerging technology—and it’s taking that same mentality to the fans. According to an article in CMO.com, the sport’s braintrust is employing augmented reality, voice and virtual reality in its efforts to attract fans, specifically younger fans. The organization puts VR cameras in the garage area and driver meetings. It’s also looking into putting 360-degree cameras in the cars so viewers can see what it’s like to drive one of the not-so-stock cars.
Hope Springs Eternal for Little Caesars Customers as NCAA Tournament Commences
The fact that a No. 16 seed has never defeated a No. 1 seed in the NCAA Tournament doesn’t rule out the impact of hope, which, as Andy Dufresne said in the 1994 film The Shawshank Redemption: “Hope is a good thing, maybe the best of things.” And when the NCAA Tournament kicks off today around the country, customers of Little Caesars fans will desperately be hoping that a No. 16 seed defeats a No. 1 seed for the first time because, if that occurs, the company will give away one free Hot-n-Ready Lunch Combo to every family that enters a participating store between 11:30 a.m.-1:00 p.m. (local time) on April 2 and mentions the offer (no purchase necessary), according to an article in PR Newswire. What’s more, store officials said that if all four No. 16 seeds lose, Little Caesars customers still get a great deal with a $5 Hot-n-Ready Lunch Combo, which includes four Detroit-style Deep! Deep! Dish pizza slices and a 20-ounce Pepsi product.
Are Mobile App Orders Impacting Attrition of McDonald’s Employees?
As McDonald’s seek to re-invent itself and snare expanded brand loyalty worldwide through the use of mobile app orders, delivery, and new menu items, some employees are walking out the door due to the chaos these new offerings are creating, according to an article in the Los Angeles Times. McDonald’s “Experience of the Future” effort, the article says, could have a negative impact on employee attrition. A spokeswoman for McDonald’s said in the article that, “We are investing in all necessary training to ensure successful implementation of any changes in our restaurants. Just as Experience of the Future modernizes the restaurant experience for our customers, there is also a focus on improving the work experience for restaurant employees.”

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