Loyalty360 Reads: March 10th: IHOP Launches Updated Loyalty Program, Walmart+ Announced Partnership with Spotify and Free Membership for Associates, and More

IHOP Launches a New Loyalty Program, International Bank of Pancakes
IHOP is the latest restaurant chain to upgrade its loyalty program. The brand has officially launched its “International Bank of Pancakes,” offering guests the opportunity to earn digital tokens, called PanCoins, that can be used to buy more food.

Guests can join the program through IHOP’s website or mobile app and earn rewards–called PanCoins–by spending money with the brand. There are three ways to earn PanCoins: Guests can pay directly from the app via a QR code at their table; enter a code or scan a bar code on a physical receipt; or place a to-go or delivery order via the brand’s website or app.
Walmart+ Unveils New Spotify Promotion and Rolls Out Free Membership for Associates
Starting this week, new and existing Walmart+ members will receive six months of Spotify Premium for free.
Chris Cracchiolo, senior vice president of Walmart+ shared, “That means Walmart+ members who haven’t previously tried Spotify Premium can enjoy ad-free streaming of millions of songs and podcasts, unlimited skips, the ability to play any song anywhere and the ability to download music for listening offline and on-the-go.”

Additionally, to recognize its associates, full- and part-time Walmart U.S. associates working in stores, distribution centers, and fulfillment centers will now receive a free Walmart+ membership. Walmart+ membership includes several benefits including, free grocery delivery from the store, free shipping on Walmart.com with no order minimum, Scan & Go contactless checkout, and member prices on prescriptions and fuel.
Coors Light Debuts New Packaging, Plans to Eliminate 6-pack Plastic Rings Globally
Coors Light announced it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations, and is set to become the largest beer brand in North America to move away from plastic rings. Molson Coors Beverage Company will invest $85 million to support the move to more sustainable packaging, enabling Coors Light to begin the transition to fully recyclable and sustainably sourced cardboard-wrap carriers later this year.

The Molson Coors investment will upgrade packaging machinery, allowing the company’s entire North American portfolio of brands to advance to cardboard wrap carriers by the end of 2025. In total, the move by Molson Coors will save 1.7 million pounds of plastic waste annually.

“Our business, and Coors in particular, has a long history of using packaging innovation to protect our environment, and today we are building on that rich legacy,” said Molson Coors CEO Gavin Hattersley. “Just as Coors led the way by pioneering the recyclable aluminum can, Coors Light will lead the way by moving out of single-use plastic rings in North America.”

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing