Loyalty360 Reads: June 30: Cinemark Movie Rewards NFTs, Qdoba’s Virtual Brand Launch, and More

Cinemark and Disney Reward Loyalty Members with Chance to Win Exclusive NFTs
Cinemark Movie Rewards members have the exclusive chance to win one of 1,000 NFTs to celebrate the release of Thor: Love and Thunder. Fans can visit the Cinemark website daily for the chance to be one of only 1,000 owners of this uniquely designed digital collectible.

Cinemark Movie Rewards members can play an instant-win game at Cinemark.com for their chance to win one of 1,000 NFTs created specifically for the movie release Members can visit their rewards page on the Cinemark website or app for a unique PIN that will allow them to play the instant-win game daily.

Qdoba Launches Virtual Brand with Delivery-Only Menu
Qdoba Mexican Eats announced its first foray into the virtual dining space with Pure Gold: a queso-themed delivery-only menu. Each menu item is only available through third-party delivery in select markets. To celebrate the release, Qdoba is offering $5 off Pure Gold orders of $25 or more placed on DoorDash.

Qdoba has been ramping up its digital technology investment recently, with the launch of a digital rewards program in partnership with Paytronix, which included a two-tiered system, discounted queso, and exclusive offers and challenges for members.

H-E-B Earns Spot as Top U.S. eCommerce Grocery Retailer
H-E-B narrowly edged out Amazon and Amazon Fresh as the top-ranked eCommerce grocer according to findings in the inaugural dunnhumbey eCommerce Retailer Preference Index. The dunnhumby eCommerce RPI was released as part of a new strategic market analysis of key retail themes, with the first edition being focused on eCommerce.

H-E-B captured the top ranking in this inaugural study due to a number of factors, including boasting the highest level of emotional connection and online share of wallet among their customer base, out of all the retailers studied.

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