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Dentsu Group Acquires LiveArea
Dentsu Group Inc. announced that it has entered an agreement to acquire LiveArea, a global customer experience and commerce agency, subject to customary closing conditions. LiveArea is a division of PFSweb Inc. LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.
With this acquisition, LiveArea bolsters Merkle’s global experience and commerce capabilities and....
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