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Burger King Launches New Creative Campaign with Focus on Competition
Burger King Finland has launched a conquesting campaign in Helsinki, running ads outside of McDonald's restaurants in the city, promising free delivery if they set their pick-up location at a McDonald's.
"Nearly every district in Helsinki has a McDonald's restaurant," said Burger King Brand Manager, Kaisa Kasila, in a Burger King press release. "Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers....
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