Jimmy John’s Trades Spotify Wrapped Stats for Free Wraps
Spotify Wrapped, the annual personalized music-listening recap, has become the centerpiece of a new marketing campaign by Jimmy John’s.
As part of the “Wrap Exchange,” customers can send their Spotify Wrapped stats via a direct message to @jimmyjohns on Instagram. In exchange, they’ll receive a promo code for a free Jimmy John’s wrap — available to the first 20,225 participants.
The promotion reflects a broader trend of restaurant....