Loyalty360 Reads: January 28 | Grubhub Launches Technology for Restaurants, Amazon Donates to Nonprofits, and More


Grubhub Launches Ultimate Technology For Restaurants To Address Takeout Market

Grubhub recently launched its Ultimate technology, a proprietary hardware and software solution that integrates all restaurant ordering channels into one system. Grubhub says this will avoid errors that happen when orders are handwritten or yelled. “Ultimate is a digital workflow solution, connecting the front- and back-of-the house directly with diners and creating a transparent view into their order status – whether diners order for pickup or delivery on Grubhub, at an in-store kiosk, or directly with a cashier,” Grubhub said in a media release.



Corporate Social Responsibility

Amazon Donates $2 Million to Seattle-Based Nonprofits

Amazon recently announced a $2 million donation to two nonprofit organizations in Washington that are working for more accessible STEM and computer science education for hundreds of thousands of students, especially those from underserved and underrepresented communities. The donation includes $1 million to Washington STEM and $1 million to the Pacific Science Center (PacSci). “We are thrilled to support more hard-working, curious students by helping improve equitable access to STEM and computer science education in our home state of Washington,” Jeff Wilke, CEO Worldwide Consumer, Amazon, said in a release. “We are excited to work with Washington STEM and PacSci – leaders in STEM and computer science education – as they work to create the resources, access, and innovative opportunities Washington students need to build their best futures, from Seattle to Spokane.”




TRYP by Wyndham Opens First Hotel in the Amazon

TRYP by Wyndham “has opened its newest Brazilian hotel in Manaus, the Amazonian capital, adding a coveted destination in the growing market of northern Brazil,” according to a company release. TRYP by Wyndham hotels embrace local spirit and allow guests to discover each destination’s culture. TRYP by Wyndham Manaus “offers guests insider access to the city and unique natural environment, and is infused with local elements including a 16-foot-tall art piece inspired by the spirit of the Amazon, created by Brazilian artist Lu Paternostro.”


IHG Launches Customer Insights Portal for Large Enterprises, a Hotel Industry First

InterContinental Hotels Group (IHG) has unveiled the IHG Customer Insights Portal, which will offer large companies a customized corporate travel experience that simplifies travel management. While the portal is in the last pilot stages, it will launch to large corporate customers early this year. “We’re on a continuous journey to develop game-changing business intelligence solutions that put powerful insights directly into our customers’ hands. Part of being a best in class travel partner is to enhance our customers’ ability to effectively manage their corporate travel programs,” Derek DeCross, SVP, Global Sales, IHG, said in a company release. “We are committed to driving value, maximizing time, and – ultimately – making our travel partners look like rock stars within their organizations as they access our scale of 16 brands and nearly 5,800 properties in more than 100 countries around the world.”



Customer Engagement

Home Depot boosts engagement 238% with customer identification

According to information that consumer identity management firm Infutor shared with Mobile Marketer, by using a system to capture customer identity to streamline the user experience, Home Depot has boosted customer engagement by 238 percent. Infutor “announced a partnership with mobile marketing firm Vibes to help brands optimize mobile engagement with audience data and market segmentation,” the Mobile Marketer report states.

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