Ulta Loyalty Members Drive 95% Of Sales While Ulta Beauty faced operational challenges in 2020, there was one thing that stuck out to the retailer: the loyalty of its Ultamate Rewards members. The cosmetics retailer has close to 32 million members in its free rewards program. And those members make up more than 95% of its sales, both online and in store. And 45% of that 95% is made up of its diamond and platinum members, which are consumers that shop the most frequently and spend the most with Ulta. Platinum members spend at least $500....

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