Intuit Leverages AI to Transform Tax Preparation and Introduces “Now This is Taxes” Campaign
Intuit Inc. has launched its “Now This Is Taxes” campaign, showcasing its AI-powered TurboTax platform. The campaign promotes TurboTax’s modern, mobile-first approach, which offers a seamless, ‘done-for-you’ experience that eliminates the traditional complexities of tax filing. By combining AI agents and human experts, TurboTax delivers fast, accurate tax preparation with faster refunds and unbeatable pricing, all accessible through its mobile app.
Intuit Consumer Group EVP and General Manager, Mark Notarainni, said, “Regardless of someone’s income, tax complexity, or where they live, every tax filer should have access to a tax professional that is getting them every dollar they deserve with complete confidence, at a fair price. Now This Is Taxes’ showcases the next generation of tax preparation, ushering in a new era of tax filing for both customers and accountants, that brings revolutionary, ‘done-for-you,’ solutions to the market.”
TurboTax streamlines and modernizes the tax preparation process by providing efficient and accessible services through an expert network supported by AI technology. The TurboTax mobile app enables users to complete their taxes with ease, in as little as two hours, with added benefits such as effortless data import, a Tax Return Lifetime Guarantee, and a Refund Advance. Intuit is also focusing on empowering tax professionals through its platform, offering job creation, continuous education, and the opportunity to grow their businesses. The platform’s AI tools support more than 12,000 tax experts, helping them deliver personalized, expert financial advice to clients.
Watch this YouTube video to get a glance at the “Now This is Taxes” campaign: https://www.youtube.com/watch?v=Um-W3IbUS04
Prudential Financial Unveils Report on Generation Beta’s Financial Future and Launches Beta Baby Bonus
Prudential Financial recently introduced a new report titled “Generation Beta: Redefining Life, Longevity, and Retirement.” The report explores how upcoming technological, social, and economic shifts will shape the future for Americans born from January 1, 2025, to December 31, 2039, revealing how these changes will impact their long-term financial well-being. Insights into work, longevity, and retirement expectations are a key focus of the study. For this new generation, Prudential is also introducing the Beta Baby Bonus, offering $150 for parents of babies born in the U.S. on January 1, 2025, helping them begin saving for their child’s future, with the potential to grow the amount to $100,000 if invested in the beneficiary’s retirement savings. The amount also coincides with Prudential Financial’s 150th anniversary this year.
Brandon Goldstein, a financial planner with Prudential Financials, said, “As a first-time parent, I understand how daunting financial planning can be for a family. While you can’t predict the future, you can plan for it from day one. My son’s future starts with me and how we plan for it as a family. Most new parents think about updating their healthcare plans or insurance policies, but that’s only the beginning. Reassessing your budget to ensure you’re accounting for long-term savings goals and factoring in expected rising costs for the entire family is a critical step.”
The research highlights significant concerns about the financial trajectory of Generation Beta, with 80% of parents agreeing that ideally, children’s retirement savings should start from birth. The survey also reveals a prevalent regret among current and prospective parents: they wish they had saved more for their own retirement. Moreover, with 86% of respondents predicting that Generation Beta will have jobs not yet created and 68% expecting them to have more pets than children, the future of retirement and generational caregiving will be shaped by these evolving dynamics. Additionally, the report forecasts that Generation Beta will live longer than previous generations, with a notable optimism in healthcare that could lead to the cure of diseases like cancer. This increase in life expectancy will require substantial financial preparation, leading to 58% of the survey’s participants believing that Generation Beta may never retire, estimating that they will need around $1.88 million for a sustainable
Unlock the full report here: https://prudential.scene7.com/is/content/prudential/1084035_BetaBabies_Whitepaper
KFC and Flybuy Collab to Launch for Saucy by KFC and Enhance the Customer Experience
KFC is partnering with an AI-powered platform Flybuy to introduce a cutting-edge, tech-focused spinoff concept called “Saucy by KFC,” to transform the ordering experience for guests. Flybuy specializes in mobile location technology and machine learning and through its collaboration with KFC, will enhance operational efficiency and create a seamless customer journey.
KFC Chief New Concept Officer Christophe Poirier said, “Flybuy is a key ingredient in our digital-centric vision, as they drive efficiency and create an optimal customer experience. We have set a new standard for convenience and innovation at Saucy by KFC and we are thrilled to collaborate with Flybuy.”
The technology-driven approach at Saucy by KFC automates various aspects of the ordering process. Flybuy’s AI system automatically triggers kitchen orders based on the customer’s proximity to the store and their chosen pickup method, whether in-store, curbside, or drive-thru. This ensures that meals are prepared at the right time, maintaining freshness and improving overall service efficiency. By syncing kitchen activity with customer arrivals, the system also eliminates unnecessary delays, leading to faster service and a higher quality of food. The system also fosters customer loyalty by delivering faster, fresher meals that encourage repeat visits.
Learn more about the new restaurant concept’s menu here: https://www.kfc.com/newsroom/kfc-saucy-a-bold-new-restaurant
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Original Article Links:
Intuit TurboTax Launches "Now This Is Taxes" Campaign Showcasing Its Revolutionary New Taxes 'Done-For-You' Experiences at Unbeatable Prices
‘Baby steps’ toward retirement: Prudential gives Generation Beta a savings kick start and launches first-of-kind study
Flybuy Partners with KFC to Power New Digital-Centric Concept Store, Saucy by KFC