Hyatt and Way Partner to Enhance Personalization & Elevate Experiential Travel
Hyatt Hotels Corporation has announced a groundbreaking partnership with Way, the experiential platform for enterprise brands, to transform how guests discover and engage with experiences across its global hotel and resort portfolio. The collaboration integrates Way’s technology into Hyatt’s digital ecosystem, including Hyatt.com, the World of Hyatt mobile app, and individual hotel websites, uniting experiential programming, ancillary offerings, and the World of Hyatt FIND Experiences into a single, seamless platform. Guests and World of Hyatt members will now have more opportunities to explore and book curated experiences, both on-property and through local partnerships, with the added benefit of earning and redeeming loyalty points.
Hyatt SVP & Global Head of Digital Arlie Sisson said, “In our search for an on-brand platform to power experiences and tap into ancillary revenue opportunities, Way’s collaboration has been a true unlock for us. After a thorough evaluation of potential solutions, Hyatt chose Way to power the next chapter of our digital strategy – by streamlining operations, elevating brand differentiation, enhancing personalization, and most importantly, delivering care at every touchpoint in the guest journey.”
The partnership is central to Hyatt’s digital strategy to enhance guest personalization, drive ancillary revenue, and streamline operations across its properties. Way’s open APIs and robust infrastructure allow Hyatt’s digital teams to tailor experiences that reflect the brand’s commitment to care and differentiation. The integration also enables a more cohesive guest journey, from pre-arrival planning to in-stay engagement, supporting bespoke experiences like wellness retreats, exclusive culinary events, in-room add-ons, and cultural immersions. Members of the World of Hyatt program can also bid on limited-time auctions and unique experiences through FIND, further increasing engagement with the loyalty program. Way’s platform supports real-time translation, more than 100 currencies, cross-border payouts, and extensive payment options.
Read more here.
Red Roof Rolls Out End-of-Summer Savings for AAA, AARP, and RediRewards Program Members
Red Roof® is helping travelers make the most of late summer with expanded discounts and rewards. Between August 25 and September 29, 2025, AAA and AARP members can save up to 15% at any Red Roof Inn®, Red Roof PLUS+®, HomeTowne Studios by Red Roof®, or The Red Collection® property by booking with their respective rates. These new savings align with Red Roof’s continued efforts to provide cost-effective options for travelers, whether they’re taking a final summer getaway, moving students to college, or following their favorite teams on the road.
Red Roof VP of Marketing Lisa Jordan said, “Red Roof is offering new savings in addition to those we rolled out earlier this summer to help people hit the road. Whether travelers are roadtripping, taking kids to college, savoring that last summer getaway, or following their favorite sports team, Red Roof will help them save some money along the way.”
In addition to membership discounts, Red Roof is also running its “Redi to Roadtrip” promotion, where RediRewards® members earn double points for qualifying stays completed by September 2, 2025. Stays must be booked directly through redroof.com, the Red Roof mobile app, by calling 800.RED.ROOF, or at participating properties. For added value, members who use the newly launched mobile app to book and complete a stay by September 30, 2025, will receive a 500-point bonus. The RediRewards program is free to join and allows members to redeem points for free nights, gift cards, and other benefits.
Learn more about RediRewards here.
Marriott Bonvoy and Shinsegae Duty Free Launch Loyalty Program Partnership With Instant Status Matching
Marriott Bonvoy has officially partnered with Korea’s Shinsegae Duty Free to integrate loyalty programs, combining the worlds of premium retail and global hospitality. Launched on August 26, 2025, the strategic collaboration enables members of both programs to enjoy enhanced rewards and exclusive benefits that blend travel and shopping. As Marriott Bonvoy’s first-ever duty-free partnership, members of the hotel travel platform will now earn two points for every KRW 1,000 spent at Shinsegae Duty Free’s physical and online stores, with a cap of 1,000 points per month. A key feature of the collaboration is instant status matching across both programs. Marriott Bonvoy Gold Elite members will be upgraded to Shinsegae’s Black status, while higher-tier members (Platinum, Titanium, and Ambassador Elite) will receive VIP status. Conversely, Shinsegae Black and VIP members will be granted Marriott Bonvoy Silver Elite status, unlocking new benefits and exclusive access across both platforms.
Marriott International Area VP for South Korea, Vietnam, and the Philippines, Duke Nam, said, “We are extremely excited to collaborate with Shinsegae Duty Free in South Korea for Marriott Bonvoy’s very first global strategic duty-free partnership. Today’s launch reflects our commitment to creating meaningful touchpoints for our members— beyond hotel stays. Together with Shinsegae Duty Free, we are connecting lifestyle and travel in a way that is uniquely rewarding, immersive, and distinctly Marriott Bonvoy.”
To promote the partnership, a travel-themed pop-up store will run at Shinsegae Duty Free’s Myeongdong location through September 4, 2025. Visitors can learn more about Marriott Bonvoy, receive limited-edition gifts, and access extra perks by linking their accounts. This initiative further expands Marriott Bonvoy’s lifestyle reach in Korea, following a similar point-earning partnership with Hana Bank.
Learn more about the Marriott Bonvoy loyalty program here.
Original Article Links:
Way's Premier Experiential Platform Powers Ancillary and Loyalty Experiences for Hyatt
New Red Roof® Summer Savings for AAA and AARP Members
Marriott Bonvoy and Shinsegae Duty Free Announces a Strategic Partnership Turning Duty Free Shopping into Travel Rewards