Loyalty360 Reads: February 3: Accor Announces Partnership with Sixt, Wingstop Opens a “Restaurant of the Future,” and More

Accor Signs Loyalty Partnership with Sixt
Car rental company Sixt has signed a partnership with French hospitality giant Accor. The deal will provide additional attractive benefits for guests and employees of Accor – worldwide and free of charge. It will also increase the global brand visibility for Sixt among business and leisure customers.

As part of the long-term collaboration, members of the ALL loyalty scheme from Accor can collect points when they book a rental car with Sixt. Members benefit from packages (200 to 500 points for the ALL loyalty program) when they book a car rental with Sixt; this will be added to their existing number of points, meaning more opportunities to enjoy the many benefits of the ALL ecosystem.
Wingstop Opens a “Restaurant of the Future,” Featuring Digital Transactions
Wingstop opened a “Restaurant of the Future” in a Dallas strip mall, featuring cashless 100% digital transactions and serving as a testing ground for new ideas, from new layouts and uniforms to a kitchen display system.

The Addison, Texas-based fast-casual company has shifted its modular, changeable kitchen into a back-to-front configuration, rather than running it in a line down the side of unit and shaved square footage off the real estate by about 300 to 400 square feet.

“The prototype location ‘Restaurant of the Future’ modularity is key,” said Marisa Caruso, Wingstop’s chief growth officer, in an interview at the locations. “We seek to be agile. We can shift components, add new equipment, testing platforms and products in a very quick, flexible fashion.”
Circle K Unveils New ‘Win Free Fuel for a Year’ Sweepstakes Starting This February
Circle K, the global convenience store chain, is giving customers a chance to Win Free Fuel for a Year when they fuel up at Circle K branded fuel locations nationwide. Circle K customers can enter to win beginning February 2 through April 25 with customers winning once a week, every Wednesday, in all locations. The Win Free Fuel for a Year contest provides Circle K’s valued customers a chance to save big on fuel and feel good about getting back on the road.

“We’re very excited about bringing Circle K brand fuel to more locations across the country,” said Melissa Lessard, Head of North American Marketing at Circle K. “At Circle K, we are always looking for ways to make life a little easier for our customers, both in our stores and under our fuel canopies – and the chance to win free fuel for a year is a great way to do that.”

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