The latest news in the world of customer experience and customer loyalty.
And the Olympic Gold Medal Ads Go To…
Well, the Olympics are over and the United States did, well, OK. So who were the big winners? Well, NBC won gold by collecting $900 million in ad sales and exceeding its guarantees for the number of viewers watching the Games, according to an article in CMO.com. A number of brands also won big as well, particularly Cheetos. The cheesy, crunchy, curly snack brand partnered ahead of the Olympics with the Game&rsquo....