Wetzel's Pretzels Teams Up with Macy's, Opens In-Store Kiosk
Wetzel's Pretzels — the 350-unit pretzel chain with locations mainly in California and Arizona — is expanding its store prototype horizons with a partnership with Macy's. The pretzel chain opened a kiosk inside the Macy's located at the South Coast Plaza mall in Costa Mesa, Calif., with the intent of expanding its retail footprint soon to other shopping experiences, like Lowe's and Home Depot.
The Wetzel's Pretzels kiosk utilizes a....