Loyalty360 Reads: December 3rd, 2018

Technavio and comScore Project Increase in Box Office Sales
 
Last year, global box-office sales reached an all-time high, growing by 3 percent to $39.9 billion, according to comScore. Although US box office sales lagged slightly behind, stronger international sales helped boost overall sale growth year over year. Despite US markets slowing down, movie production companies are looking to reshape their businesses to promote robust growth. Many content developers have now looked towards tapping into social computing tools such as branding, marketing, broad-based knowledge management initiatives, and recruitment to help grow sales. According to data compiled by Technavio, the global digital content market is projected to incrementally grow by $282.3 billion from 2018 to 2023. It is also expected to record a CAGR of 10 percent through the forecast period. Social media is playing a large part within the marketing aspect of the digital content industry. Production companies look to market their latest films and movies on social media platforms to attract new audiences.
 
Choice Privileges Makes Winter Travel Twice as Rewarding
 
Choice Privileges, the loyalty program from Choice Hotels International, is bringing back its Double Points promotion. Through February 15, 2019, members who book at participating Choice Hotels locations can earn 20 points per dollar spent at hotels, up to 30,000 bonus points. Additionally, loyalty members who book on the company’s mobile application will have the opportunity to earn more points with the “Book, Spin, Win” promotion, which awards participants with up to 3,000 additional bonus points.
 
“Our more than 39 million loyalty members want to earn rewards even faster, whether they travel for business or leisure,” says Jamie Russo, Vice President of Loyalty Programs and Customer Engagement, Choice Hotels. “We designed the Double Points and Book, Spin, Win promotions to help travelers make their winter and holiday travel twice as rewarding, while having more fun in the process.”
 

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