Publix Super Markets Charities Donates $3 Million
Publix Super Markets Charities (PSMC) is committed to building stronger communities through a $3 million donation to housing and shelter programs. The donation will support 121 Habitat for Humanity affiliates throughout the Southeast, including funding for a total of six full houses at six affiliates. In addition, 104 nonprofit organizations providing housing and shelter services will also receive funding.

“There are far too many individuals and families in our communities without roofs over their heads. We’re committed to helping them find the support they need to one day achieve the stability and independence that comes from having a place to call their own,” said PSMC Executive Director Kelly Williams-Puccio. “We’re honored to continue our support of organizations focused on housing and the well-being of our communities.”
Pret a Manger Uses Eagle Eye to Pilot Loyalty Program
Eagle Eye, the global marketing technology company, announced that Pret A Manger’s new trial loyalty scheme, Pret Perks, is powered by its Eagle Eye AIR platform.

This innovative loyalty beta programme builds upon the success of Pret’s Coffee Subscription scheme and utilises more of the features and capabilities of the AIR platform. Pret Perks is currently available to Pret Coffee Subscribers during this trial phase with aims to roll out further.
EG America Announces $4 Billion In Fuel Sold With Smartpay Rewards
EG America, a leading gasoline and convenience retailer, announced that it has sold $4 billion in fuel through its SmartPay Rewards program since its launch in January 2013. Over the last four years, fuel sales from SmartPay rewards have doubled from $2 billion, making the program one of the most preferred methods of payment at the retailer. The program is free to join and free to use – and users automatically save 10 cents on every gallon of gas, every day at EG retailers throughout the country including Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N' Jug, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill.

"We are thrilled that SmartPay makes such a difference in the lives of our Guests – and we are proud to celebrate the $4 billion sales milestone for the program" said George Fournier, President of EG America. "Since launching SmartPay, we have saved our customers almost $200 million on gas, and enrollments have increased significantly as we launched the program in all of the other banners this past year. At EG America we're dedicated to providing value to our customers, and we look forward to continuing to provide our SmartPay Rewards Guests with significant savings on their fuel purchases."
UFC and Timex Announce Major Global Sponsorship and Licensing Partnership
UFC, the world's premier mixed martial arts organization, and Timex, a global leader in watchmaking for more than 165 years, announced a major global sponsorship and licensing partnership that provides an ideal marketing opportunity for each brand to reach more fans and consumers.

Timex will become an "Official Licensing Partner of UFC" and will offer a wide variety of UFC-branded products, including wristwatches, health and fitness tracking-enabled watches, watch straps, clocks, and more. Each piece will be made with the same craftsmanship, quality, and innovative design that has made Timex the most famous watch brand in the world.

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