Loyalty360 Reads: Clutch Report Highlights the Importance of Brand Trust, Cava Chooses Value Over Discounts, and the Black Friday Index Board Shows Which Brands Are Getting AI-Generated Traffic

Report Shows Consumers Demand Authenticity From Brands New research from Clutch reveals that authenticity has become a decisive factor in consumer support, with 97% of people saying it influences their buying choices. The study also notes that authenticity drives action: 85% of consumers have purchased from a brand because it felt real, 62% recommend brands they perceive as authentic, and 70% are willing to pay more for them. According to Clutch analyst Jeanette Godreau, “Consumers instantly recognize the difference between....