Choice Hotels Makes Landmark Expansion Into Africa
Choice Hotels International recently announced that it is making a landmark entry into the African hospitality market, beginning with three directly franchised hotels in Kenya, scheduled to open in early 2026.
The initial Kenyan portfolio includes: an Ascend Collection property in the Maasai Mara National Reserve, aimed at guest seeking upscale, boutique-style accommodation amid Africa’s iconic safari setting; plus two urban hotels in Kenya’s capital, Nairobi — one....