Loyalty360 Reads: Chipotle Tests Automated Food Service System, DIGIORNO® Rewards Fans with Sweepstakes and Savings, Rio Hotel & Casino Creates New Rewards Program

Chipotle Leverages AI Automated System for Efficient Meal Creation 

Chipotle Mexican Grill announced today it is testing an automated makeline thanks to its new partnership with Hyphen, a food service platform designed to help restaurants move their business forward by automating kitchen operations. At Chipotle, this automated technology will support restaurant employees by creating bowls and salads while the employees create larger, more complicated dishes like burritos, tacos, and quesadillas. The new system will be tested in select Chipotle locations and will move the entrées through the bottom makeline while employees create the more complex dishes on the top makeline.   

The Hyphen Automated Process 

When digital orders are placed via the Chipotle app, Chipotle.com, or third-party platforms, the Chipotle team will be alerted of the order. If the order includes a bowl or salad, those entrées will be sent to Hyphen’s automated system. The bowl traverses along the bottom makeline and positions itself under the specified ingredient container. The intelligent dispensers add the proper portion of each ingredient into the bowl. Once the bowl or salad is completed, it will be raised from the bottom makeline and be revealed at the end of the makeline through an opening in the countertop. Employees will then complete the order and place the bowls and salads with the rest of the order in the specific order-type shelf or window.  

Impact on Chipotle Team Members and Guests 

Approximately 65% of all Chipotle digital orders are bowls or salads, so the automated technology has the potential to free up more time for employees to serve customer needs and focus their food preparation solely on the front makeline. This is ideal for delivering exceptional hospitality, while simultaneously increasing capacity for digital orders during peak periods. 

"Chipotle's new digital makeline built by Hyphen embodies our commitment to leveraging robotics to unlock the human potential of our workforce, ensuring an elevated dining experience for our guests,” says Curt Garner, Chief Customer and Technology Officer. “Our goal is to have the automated digital makeline be the centerpiece of all our restaurants’ digital kitchens.”  


DIGIORNO® Rewards Customers with Sweepstakes and Savings 

DIGIORNO® is helping pizza lovers celebrate National Pizza Month with its second annual 31 Days of DIGIORNO Sweepstakes. Fans can play weekly Instant Win games for a chance to win a variety of prizes, including free pizza, gift cards, and zesty merch – with one lucky sweepstakes winner taking home the grand prize of a Las Vegas trip for two during the Big Game weekend. 

Through the month of October, DIGIORNO fans have plenty of opportunities to win prizes and save on their next delicious DIGIORNO pizza.  

  • Pizza Pride: DIGIORNO merch 

  • Cheesy Rewards: Free pizza and gift cards 

  • Vegas Trip: Two lucky fans will go to Las Vegas during the Big Game weekend, including a $5,000 cash prize, and tickets to a tailgate party with lots of pizza to choose from 

"As the category leader, we're thrilled to once again offer a fun way for people to celebrate National Pizza Month," says Kimberly Holowiak, Senior Brand Manager for DIGIORNO. "With the initial excitement around the inaugural 31 Days of DIGIORNO Sweepstakes, we couldn't resist bringing it back this year and including even more free pizza and prizes. The entire program is designed to help pizza lovers savor every bite during this special month." 

How to Enter & Play 
Now through October 31, fans can enter the 31 Days of DIGIORNO Sweepstakes by visiting 31daysofdigiorno.com. There are four ways to participate:  

  • Online Sign In: Upon completing the online registration, entrants will receive one entry into the grand prize drawing. 

  • Game Board Tasks: Visit 31daysofdigiorno.com and complete 9 additional tasks on the 31 Days of DIGIORNO Game Board. Each completed task earns an entry into the Grand Prize drawing. To learn how to receive receipt-upload entries into the sweepstakes without making a purchase, see Official Rules.  

  • Spin to Win: Play the weekly Instant Win "Spin to Win" for a chance to receive a weekly prize, plus earn one entry into the Grand Prize drawing. 

  • Early Bird Special: Complete the 31 Days of DIGIORNO Game Board by October 14 to earn a DIGIORNO keychain (while supplies last). 


Rio Hotel & Casino Reveals Rio Rewards 

The Rio Hotel & Casino has unveiled its new rewards program to help guests save as they stay. Kevin Sweet, Chief Gaming Officer of the Rio, expressed his enthusiasm for Rio Rewards with Dreamscape's new leadership.  

"We created a rewards program that would appeal to both locals and visitors alike. When compared to other loyalty programs around town,” says Sweet. “We are confident that Rio Rewards will stand alone at the top of what is given back to the guest in rewards and comps." 

Rio Rewards features four tier levels for different stay and rewards benefits – Rouge, Azul, Gold and Platinum. The multiple-tier benefits include complimentary hotel accommodations, complimentary show tickets, early check-in/late check-out, monthly dining credits, daily drink vouchers and more. 

Due to the new Rio Rewards program, Caesars Rewards cards will no longer be accepted at the property. However, existing Caesars Rewards members who have visited the Rio since late 2017 will be transitioned to the new Rio Rewards loyalty program. To learn more about the Rio Rewards program and sign up, visit www.riolasvegas.com/terms-of-use.  


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Rio Hotel & Casino Las Vegas debuts Rio Rewards program (gamblinginsider.com) 

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