Loyalty360 Reads: Caesars Slots Kicks Off $2,500 Sweepstakes, Research Reveals AI Shopping Preferences, and Starbucks Pulls the Plug on Odyssey Beta Program

Ty Pennington Teams Up with Caesars Slots for Weekly $2,500 Sweepstakes 

TV host and Extreme Makeover star Ty Pennington is partnering with Caesars Slots for a new sweepstakes promotion to award one lucky winner each week with a $2,500 prize. Caesars Slot is a social casino app by Playtika, and players in the United States and Canada are eligible to enter the sweepstakes. A $2,500 gift card will be given that can be used at any Caesars Rewards® destination. Pennington will make three digital appearances in the sweepstakes promotion.  

“This sweepstakes is about turning your gaming skills into a winning escape. Every player has the opportunity to win big and have the Caesars experience of a lifetime, taking the in-game experience to a whole new level,” said Pennington about his role in the sweepstakes. 

“Our mission at Caesars Slots is to elevate the gaming experience, and this sweepstakes aligns perfectly with our commitment to delivering unparalleled entertainment. We invite players to take charge, play with passion, and let the thrill of victory unfold with the chance to win $2,500 each week,” added Omri Shvartz, General Manager of Caesars Slots. 

To enter the sweepstakes, people can log in to their existing Caesars Slots account and register. Those who don’t currently have an account can download the Caesars Slots app to enter the contest. Entries must be made between now and 19:00 EST on Sunday, April 21, 2024. 

Learn more about the Caesars Slots game here: https://www.caesarsgames.com/slots-machines/ 

 

Research Shows Shoppers Want Combined Human/AI Interaction 

A study by Intellias revealed key insights about shopping preferences regarding AI chatbots. Researchers polled 1,000 consumers in the United States, and findings indicate 71% of consumers felt that a blended approach of AI applications and human interactions is necessary in the retail industry. Another 66% of consumers said that it doesn’t matter to them if AI is utilized for automating repetitive tasks, but they don’t want the technology to replace human interaction.  

Meanwhile, 44% acknowledged that AI helped brands and retailers create more tailored shopping experiences, and 20% stated that chatbot interactions were more likely to cause them to abandon their shopping carts. At the same time, 46% of shoppers said they didn’t mind AI technology in their buying journey if it was seamless and not cumbersome. 

“There’s little doubt that AI — and in particular Gen AI — has had its watershed moment, as the intersection between rapid consumer and business adoption really came to the fore last year. While there’s no denying the hype curve, AI mustn’t become a go-to catchall for plugging gaps in shopping experiences,” said Alexander Goncharuk, Vice President of Global Retail at Intellias. 

Access Intellias Whitepapers at: https://intellias.com/whitepapers/  

 

Starbucks Discontinuing Odyssey Beta Program 

Starbucks announced that it is shuttering its Odyssey Beta program by the end of the month. The initiative allowed customers to collect and trade unique digital stamps via nonfungible tokens (NFTs). The beta program, the Odyssey marketplace, and the program’s Discord server will all come to an end on March 31, 2024. The company only cited “preparing for what comes next” and didn’t give a specific reason for the discontinuation but hinted at evolving the program. Users can still sell, trade, and buy stamps on the Nifty Gateway marketplace. 

The Seattle, Washington-based coffeehouse chain noted on its website: “We are excited for you to see what comes next and are grateful for your consistent engagement and feedback. We are thankful to have had this opportunity to test into these different ways of driving community and loyalty at Starbucks, and we look forward to bringing these learnings to a broader audience.” 

Starbucks originally launched the Odyssey Program in 2022 when blockchain technology was in a downturn. Other major U.S. companies, including Meta and GameStop, have made similar decisions to end their NFT activities. 

Browse the NFT marketplace at Nifty Gateway: https://www.niftygateway.com/marketplace  

 

Read More on Trends, Updates, and Industry Leaders   

 

Original Article Links:  

Ty Pennington Partners with Caesars Slots for New Sweepstakes Awarding a $2,500 Caesars Rewards® Gift Card Each Week! 

Most consumers want AI/human blend in retail interactions 

Starbucks Ends Odyssey Beta NFT Reward Program 

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