Beyond, Inc. Announced Overstock Anniversary ‘O’ Event
Beyond, Inc., the parent company of Bed Bath & Beyond, Overstock, and buybuy BABY, has announced the inaugural Overstock Anniversary ‘O’ Event to commemorate Overstock’s founding in 1999. Scheduled from April 24th to April 28th, the event will feature significant discounts on a wide range of products, including rugs, patio furniture, living room furniture, home décor, bedding, mattresses, and jewelry. This celebration aims to honor Overstock’s legacy of offering quality products at affordable prices and to showcase the company’s commitment to technological advancements in commerce.
In conjunction with the sales event, Beyond’s subsidiary, Commercial Strategies, Inc., will launch its first crowdfunding offering of a tokenized digital security linked to Overstock’s intellectual property on April 24th via tZERO’s brokerage platform. This initiative reflects Beyond’s dedication to leveraging advanced technology to enhance customer experiences and unlock shareholder value.
Marcus Lemonis, Beyond’s Chairman of the Board and Principal Executive Officer, emphasized that the event represents a revival of the iconic Overstock brand and underscores the company’s growth-oriented mission.
Learn more here: Beyond, Inc. Announces First-Ever Anniversary ‘O’ Event to Celebrate the Launch of the Overstock ‘O’ Digital Asset Security on the tZERO Platform
Vitality Bowls Celebrates With Deals and Giveaways on National Açaí Bowl Day
Vitality Bowls, a leading superfood café, is celebrating National Açaí Bowl Day on April 6 with a series of promotions and giveaways. Starting April 1, the café will host daily social media contests on their Instagram page, @vitalitybowls, where participants can win free açaí bowls by tagging friends and following the page. On April 6, customers enrolled in the Vitality Bowls Loyalty Program can enjoy a Buy One, Get One 50% Off deal on all açaí bowls.
In addition to these promotions, Vitality Bowls will announce its annual Superfood Superhero, a title awarded to the Loyalty Program member who has purchased the most bowls or smoothies within the year. This year’s honorees, Jonathan and Erin B., have been regulars for over two years. “As a mother of five, managing multiple allergies in our family can be overwhelming, but Vitality Bowls has been a lifesaver,” said Erin B.
Vitality Bowls has been a pioneer in the health food industry for over a decade, offering a diverse menu of nutrient-rich options. Their offerings include signature bowls like a Superfood Bowl, featuring açaí, pitaya, almond milk, organic granola, cacao nibs, and goji berries, as well as hearty items like the Chimichurri Steak Wrap.
Learn more here: Vitality Bowls to Celebrate National Açaí Bowl Day with Giveaways and Deals - QSR Magazine
College Basketball Crown Announces NIL Endorsement Opportunity
The College Basketball Crown, a new postseason tournament launched by FOX Sports and AEG, has introduced the Vivid Seats Ambassador Program, a groundbreaking Name, Image, and Likeness (NIL) initiative. This program offers a total of $500,000 in NIL compensation to the student-athletes from the tournament’s top four finishing teams, with the champion team receiving $300,000, the runner-up $100,000, and the semifinalists $50,000 each. The tournament features 16 teams from conferences including the Big Ten, Big 12, and BIG EAST, along with additional at-large participants.
Vivid Seats, a leading online ticket marketplace and the tournament’s Official Ticketing Provider, aims to empower student-athletes to inspire dans and elevate their personal brands through this ambassador program. Participating athletes will engage in various marketing campaigns, including social media activations, leveraging their name, image, and likeness.
Enthusiast Sports & Entertainment, Inc. will manage all aspects of the athlete-related NIL contracts and promotional activities associated with the Vivid Seats Ambassador Program. This collaboration underscores the commitment of the College Basketball Crown and its partners to enhancing the postseason experience for college basketball and supporting student-athletes in unlocking new commercial opportunities.
Learn more here: College Basketball Crown Launches First-of-its Kind NIL Endorsement Opportunity for Postseason Competition