Programs
Costco Goes Digital
Costco memberships are no longer bound to a plastic card. “Instead of flashing a plastic membership card when entering the wholesale club and at checkout, members can now pull up a digital membership card on the Costco app. The retailer known for selling super-sized products like giant lobster claws and 27-pound tubs of macaroni and cheese has updated its Apple and Android apps to allow members a digital version of the card.”
Customer Experience
Amazon Is Disabling Its Dash Buttons
Dash Buttons, which enabled Prime members to reorder items with the push of a button, will soon be disabled. “Amazon had announced in February it was ceasing sales of the gadgets, but had since then continued to support those already in use.”
DoorDash Buys Food Delivery App Caviar from Square
DoorDash is moving into high-end dining by purchasing Caviar, a service “which first launched in San Francisco in 2013, aimed to offer a more premium experience than other food delivery platforms at the time, such as Grubhub and Seamless. Instead of typical delivery fare such as fast food, pizza, or Chinese, Caviar targeted upscale restaurants that didn’t normally offer delivery.”
Hyatt Relaunches Mobile App for Loyalty Members
The brand has relaunched its app to enhance its customer experience for members. “The new and expanded features allow loyalty members to request items to be sent to guest rooms, to access the schedule of meetings and events happening at the hotel during a member’s stay, to access and stream personal content directly to an in-room TV through Chromecast without the need to enter additional credentials, to unlock guest rooms and public spaces via Hyatt Mobile Entry, and to make requests directly to the hotel and receive feedback in real time via a new chat option.”
Chick-fil-A Named America’s Favorite Fast Food Restaurant
For the first time, the chicken-focused QSR has been recognized as the one American’s are most loyal to. “A recent report by Market Force, published by Food & Wine, polled 7,600 consumers about their satisfaction level with various chains, and Chick-fil-A ranked the highest, with a 79 percent ‘loyalty rating.’”