Loyalty360 Reads: August 4 | Cheesecake Factory Launching Rewards Program; Pizza Hut Optimizes Digital Customer Experience; and More

Cheesecake Factory Is Launching a Rewards Program
Foodandwine.com reports that the Cheesecake Factory is launching a rewards program.
"Pre-COVID, we were evaluating upgrades and enhancements to our marketing and technology platform, including the potential launch of a rewards program to drive our next-generation marketing strategy," President David M. Gordon explained.

"The success we had driving sales and frequency through targeted campaigns during COVID reinforced our view that now is the right time to move forward with these initiatives,” Gordon says. “We completed a significant amount of consumer research to develop a program that is on-brand for The Cheesecake Factory and our guests, and we are targeting a launch next year."
Pizza Hut Optimizes Digital Customer Experience
Contentsquare has partnered with global restaurant chain Pizza Hut to help the brand optimize customer experiences across its digital channels.

The Digital Ventures team at Pizza Hut leveraged Contentsquare’s customer behavior insights to make meaningful discoveries as to how consumers interact with certain areas of their website. Since adopting the platform, the team has identified several opportunities to drive experimentation, tailor personalization, and optimize customer journeys across the Pizza Hut site.
FileAComplaint.com Launches
FileAComplaint.com, a free speech platform, is the latest entry into the world of social media. The company says it gives a “voice for the voiceless” in an era when the world relies largely, if not mostly, on the Internet for communications, and the telephone is almost a thing of the past for customer satisfaction, causing more frustration and unresolved issues than ever before.

Through unique verification and arbitration systems, companies will be assured these are credible sources with sincere complaints. Once the complaint is made, the customer has the option to forward the complaint to the company or person(s) who will then be shown how to log on to access FileAComplaint.com’s built-in arbitration. Features of the arbitration include translating, transcribing and providing a transcript of the conversation to both parties so there can be no question about what was said or promised on the call, text or video chat.
Burger King Plots Strategy to Regain Momentum
RestaurantBusinessOnline.com says this summer, Burger King launched its upgraded Ch’King chicken sandwich, which quickly sold twice as many as its previous version. “The great-tasting chicken sandwich continues to show healthy volumes in restaurants around the country,” Jose Cil, CEO of Burger King parent company Restaurant Brands International, said on Friday.

That didn’t keep Cil from expressing disappointment in Burger King’s results. The Miami-based chain’s same-store sales rose 13% last quarter, or about 2% on a two-year basis. While that was a recovery from pre-pandemic levels, it remains low in context: Rival McDonald’s, for instance, boasted 15% two-year results.
Verizon Expands Marketing Team Focused on Innovation, Partnerships and Efficiency
As part of Verizon’s continued commitment to transform media strategy, experiences and partnerships while pushing the industry forward, the company is building onto its marketing leadership team naming Tony Wells as Senior Vice President, Chief Media Officer and Jennifer Gardner as Vice President, Media Platforms.

Wells will be responsible for enterprise media across all business units, platforms and channels; managing the enterprise centers of excellence for sponsorships, experiential and digital marketing; and leading relationships and partnerships for sports and entertainment marketing and sponsorships across Verizon.

Having led marketing teams across industries, Wells comes to Verizon from USAA where he served as Chief Brand Officer, cultivating deep brand growth and affinity from the organization’s extensive membership. Wells is a member of the ANA’s Board of Directors, served as an officer in the United States Marine Corps and is a graduate of the United States Naval Academy. He will join Verizon in September and report to Chief Marketing Officer, Diego Scotti.

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