Dickey’s Barbecue Pit Sees Growth Through Loyalty Program
Dickey’s Barbecue Pit launched its first ever cross brand loyalty promotion: the trio of Dickey’s Restaurant Brands including Dickey’s Barbecue Pit, Wing Boss and Big Deal Burger joined forces to help celebrate its loyalty program members. Each time an American athlete won a gold medal the Dickey Restaurant Brands emailed its loyalty members with a coupon good for either a complimentary item or a buy one, get one free coupon (BOGO). The online only program....