Air Force Launches Falcon Rewards Fan Loyalty App
Air Force Athletics announced the launch of a new partnership with SuperFan, a leading fan loyalty and engagement company, to launch a new mobile app called Falcon Rewards. The Falcon Rewards app will allow fans to earn points based on attendance at Air Force Athletics games and events. Fans will be able to use these points to earn prizes and exclusive experiences from Air Force Athletics.

"We are constantly looking for opportunities to enhance the fan experience at Falcon Athletic events," said Director of Athletics Nathan Pine. "Feedback has shown that there is an interest in creatively recognizing and rewarding our most ardent fans who attend games and the team at SuperFan have introduced a platform to help us do just that."
 
Aerie Unveils #AerieREAL Voices Campaign
American Eagle Outfitters announced the launch of Aerie’s #AerieREAL Voices campaign and welcomes actress Antonia Gentry, singer-songwriter Kelsea Ballerini, TikTok creators the NaeNaeTwins, wheelchair dance team the Rollettes, who join previous #AerieREAL cast member, gold medalist, and advocate Aly Raisman, to the Aerie family.

Building upon the brand’s values of power, positivity and no retouching, the campaign will highlight and celebrate the entire #AerieREAL community—celebrities, customers, brand ambassadors, and partners—by letting their voices and stories shine.
 
General Mills Uses New Data to Launch ‘Good Is Good Enough’ Campaign
The definition of “perfect eating” has become misinformed over the years. It’s important that people understand nutrient-dense eating can – and should – include food that is accessible and affordable to all.

According to new survey results from General Mills Big G Cereals, many parents and caregivers put a lot of pressure on themselves and feel that it is their responsibility to ensure their children eat a balanced diet1. Nutrition can seem challenging when factoring in cost, time and taste the whole family will enjoy. But sometimes a nutrient-dense option may also be the easiest one for a family – a bowl of cereal.
 
Epsilon CEO Bryan Kennedy to Retire
Epsilon CEO and 25 year veteran Bryan Kennedy will retire at the end of the year. John Giuliani, formerly CEO of Epsilon-owned ad tech platform Conversant, will rejoin the company as executive chairman, taking over Kennedy’s responsibilities as he transitions to an executive strategic advisor role.

Ric Elert, Epsilon’s COO and president, will work closely with Giuliani in an expanded remit leading operations and driving international growth. Both Giuliani and Elert will report to Publicis Groupe CEO Arthur Sadoun.

“I am excited to be re-joining Epsilon and honored to work with so many truly talented and outstanding people,” Giuliani said in a statement. “Epsilon has a set of assets that are superior in the industry and I see tremendous opportunity to continue to transform the way brands reach and engage consumers in a digital-first world.”
 

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