Loyalty360 Reads: April 25: 1-800-Flowers Creates its First NFTs, Outback Steakhouse to Offer Catering Services, Lululemon Launches Paid Membership Plan, and More

1-800-Flowers Creates NFTs to Celebrate Mother’s Day
1-800-Flowers.com has made its initial foray into NFTs with two exclusive collections this Mother’s Day. The “Moms Run the World” collection includes 1,800 distinctive PFPs (profile pictures) and include several partnership brands. A second collection titled “The Love of a Mom” includes 12 unique NFTs with multiple copies of each.
Customers can enter for a chance to win a free to mint NFT minted on Polygon with no gas fees for anyone whitelisted (or pre-approved to receive an NFT).

Outback Steakhouse to Offer Catering Services
Outback Steakhouse has launched catering to 481 locations in the United States and plans to expand the services, the company said Thursday. The initiative is the first time Outback has offered catering, the company said.
Catering offerings range from boxed lunches to buffet-style options for parties of 10 or more and offers Outback Steakhouse classics as well as catering-exclusive offers like a build-your-own burger bar.

Outback catering is available for pick-up before 4 p.m. daily at participating locations. Catering orders can be placed directly on the Outback Steakhouse website.

Lululemon Launches Paid Membership Plan
Lululemon announced it is launching membership plans later this year in an effort to maintain customer loyalty and sell more workout gear. 

One plan will be free and could give members early access to new products. Another will cost $39 a month and have additional perks, such as in-person events and online exercise classes.

Offering workout classes in the past helped spur sales for the athletic-apparel brand. Those who sign up for the $39-a-month membership will need a Mirror device to take the classes at home. The company is working on a way for paying members that don’t have a Mirror to watch workouts on their laptops, phones and other devices. 

Office Depot Volunteers Support Boys & Girls Clubs of America
Office Depot kicked off its fifth annual Depot Day of Service with a $250,000 donation to Boys & Girls Clubs of America. Office Depot associates, along with their friends and family members, will also complete more than 15 service projects to enhance local Clubs in their communities.

This spring volunteer initiative is one of many throughout the year that our associates look forward to participating in to give back to the communities where they live and do business,” said Gerry Smith, chief executive officer for Office Depot and The ODP Corporation.

Office Depot supports nonprofit and community organizations year-round through volunteer and philanthropic programs aimed at strengthening communities, empowering education and championing entrepreneurship

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