Loyalty360 Reads: April 22 | Capital One Upgrades Miles With Better Transfer Rates, New Partners; Preferred Hotels & Resorts Debuts Donation Program; and More

Capital One Upgrades Miles With Better Transfer Rates, New Partners
The DailyJournalOnline.com reports that Capital One, previously lagging behind its competitors in the transferable miles space, has significantly improved both the value and the variety of its transfer partners. Most notably, Capital One offers transfer partners that are unique to its program at a ratio that can be rewarding for cardholders.

At the same time, the bank is also premiering a lounge program and offered an enhanced welcome bonus on the Capital One Venture Rewards Credit Card. Let’s take a closer look at the new offerings and see where the value lies.
Preferred Hotels & Resorts Debuts Donation Program in Tandem With Earth Day
TravelPulse.com says that in commemoration of Earth Day on April 22, Preferred Hotels & Resorts unveiled I Prefer Points for Good, enabling travelers to donate their I Prefer Hotel Rewards points to the Ocean Heroes Network, which educates young people on how to advocate for clean and plastic-free oceans.

On April 14, Preferred Hotels & Resorts introduced Beyond Green, a collection of sustainable lodges. Starting on April 22 and running through April 30, members will be able to log on to their profiles on IPrefer.com to redeem and donate points in $5, $10 and $20 increments, the proceeds of which will go to the Ocean Heroes Network.
Lululemon Testing Resale Program
CNBC.com says that Lululemon is getting into resale. The leggings and sports bra maker announced Tuesday it is piloting a trade-in program in California and Texas next month, which it plans to expand to an online resale program in June.

Starting in May, Lululemon customers in California and Texas will be able to trade in gently used Lululemon items in a store or by mail in exchange for a Lululemon gift card.
BetMGM to Integrate GameSense Responsible Gaming Program into Mobile Gaming
BetMGM, the mobile sports betting and iGaming company, announced that it will integrate into its platform GameSense, an innovative responsible gaming program licensed to MGM Resorts International by the British Columbia Lottery Corporation (BCLC). The agreement marks the first time an online gaming operator in the United States will utilize the industry-leading program.

Developed by the BCLC, GameSense is an award-winning program that incorporates responsible gaming resources and education into the customer service model – providing every player with tools and support to make informed decisions and play responsibly. It also connects players with trained specialists, known as GameSense Advisors, and focuses on positive, transparent, and proactive communication to educate players about healthy habits and how to keep gaming fun, safe and responsible.
Wendy's Announces Advancement of Corporate Responsibility Efforts and New Goals
The Wendy's Company released its 2020 Corporate Responsibility Report detailing the progress made across its three key focus areas of Food, People and Footprint. Within the report, Wendy's shared the outcomes of its recent materiality assessment of Environmental, Social and Governance (ESG) topics, along with several new goals relevant to Wendy's Good Done Right platform and strategy.

"Everything we do revolves around our vision of becoming the world's most thriving and beloved restaurant brand," said Wendy's President and CEO Todd Penegor. "Throughout 2020, our teams remained focused on taking care of our customers and the Wendy's family while making a positive, lasting difference in the broader communities we serve. I'm proud of the progress we've made against our Good Done Right strategy and excited about the new goals we're sharing publicly today."

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