Loyalty360 Reads: April 13: TravelCenters of America’s 50th Anniversary Loyalty Point Giveaway, Curve Bitcoin Rewards Program, and More

TravelCenters of America Celebrates 50 Years with Loyalty Points Giveaway
As part of its 50th anniversary celebration, TravelCenters of America launched a promotion for its UltraONE loyalty members. The first 50 drivers to complete 50 fuel transactions will win 5,000 UltraONE points, which carry a $50 value.

TA debuted its revamped UltraONE loyalty program in January 2019. The program allows professional drivers to earn UltraCredits or points when they fuel up at TA.

TA will hold several 50th anniversary-themed special events for its guests, including contests through its mobile app and on social media. 

Notably, around the guest experience, TA plans to upgrade more than 100 sites by the end of 2022. It also plans to open several new full-service and quick-service restaurants. In addition, TA will implement digital enhancements, including mobile payment options, self-checkout and developments to its TruckSmart mobile app. 

Curve Announces Bitcoin Rewards Program
Fintech company Curve announced a new bitcoin rewards program. Through the program, Curve users can load an already existing credit or debit card and connect it to their Curve card. Being connected to an already existing rewards card allows Curve users to “double-dip” rewards and receive bitcoin in addition to their rewards.

Customers will be able to streamline all of their rewards cards into one seamless location and view their earned bitcoin and other cryptocurrencies in the app. Should customers want to spend their cryptocurrency, they will be able to use the Curve Cash digital wallet.

Curve presented at Bitcoin Conference 2022, highlighting a Layer 3 for bitcoin-based payments. If Layer 2 can be thought of as data transmission, then Layer 3 should be thought of as data aggregation in this model. This is where usable data, relevant to the monetary system, is combined and used in one central location to allow ease and accessibility for users.

Baymont Hotels Celebrate National Pet Day with Free Weekend Giveaway
To celebrate National Pet Day, Baymont by Wyndham is launching a nationwide search for the best pup-friendly travel tips. Ten winners will receive a free weekend hotel stay for two while their tips, and their pups, are featured in an upcoming travel planner.

In addition, the winners will receive a complimentary one-year upgrade to Wyndham Rewards Diamond membership which includes perks like free WiFi, early check-in, late checkout, suite upgrades, rental car upgrades and more.

The brand's Baymont Buddy program offers pet owners a complimentary water bowl and dog treats upon arrival.

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