The domination of Amazon has changed everything. Now retailers are forced to verticalize, white label, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers as their primary sales channel.
Retailers can no longer rely on customer acquisition alone to increase revenue. Instead, the most effective brand managers will drive growth by focusing on retention, and success depends on engaging customers in more meaningful ways. Intelligent brand managers must leverage data driven insights to better....