The domination of Amazon has changed everything. Now retailers are forced to verticalize, white label, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers as their primary sales channel.

Retailers can no longer rely on customer acquisition alone to increase revenue. Instead, the most effective brand managers will drive growth by focusing on retention, and success depends on engaging customers in more meaningful ways. Intelligent brand managers must leverage data driven insights to better understand the wants, expectations, and needs of their customers and to build stronger, long-term relationships with them.

On March 3, 2015 at 1 p.m. EST, Loyalty360 will host a webinar titled, “Using Customer Retention to Drive Sales Now,” which will be presented by PunchTab.

Some of the key topics of the webinar will include: 

  • -How to activate, engage, and drive advocacy from the customers you worked so hard to acquire
  • -Why shifting resources from acquisition to retention will drive sales now and increase future lifetime value
  • -Real world examples of leading brands who have fixed the “leaky funnel”

The featured webinar speakers will include the PunchTab CEO Mike Mansbach, who is a results-driven SaaS executive with a track record of revenue growth and retention at scale; and Ken Plasse, a marketing & product executive with a history of success at Consumer Packed Goods companies. Plasse is passionate about building and developing breakthrough CPG lifestyle brands and products.

“The topic of customer retention or acquisition is always a very interesting one for brands we interview and marketers in our audience,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “PunchTab’s webinar will show attendees the keys to success from focusing on customer retention that, not only drives sales, but also brand advocacy.”

Marketers are invited to join Loyalty360 and PunchTab on March 3, 2015 at 1 p.m. EST to learn how to focus on customer retention as an effective strategy to drive sales now. To register for this webinar and for more information, visit:

About Loyalty360 
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit

About PunchTab 
PunchTab is a SaaS based Consumer Management Platform (CMP) for brands to build and optimize powerful, direct consumer relationships. Leading CPG and retail brands like The Yankee Candle Company, PURELL, ConAgra, Arby's and more use PunchTab's cloud-based solution to deepen audience engagement, build awareness, and gain a data-driven, 360-degree view of consumer behavior and purchase drivers. PunchTab offers a self-serve, easy-to-implement product, and fully customizable, white-labeled loyalty and engagement programs. Based in Silicon Valley PunchTab is funded by Mohr Davidow Ventures, Chamath Palihapitiya from The Social+Capital Partnership, Crunch Fund, Venky Harinarayan, and Anand Rajaraman. For more information visit


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