Customer retention, engagement remain top challenge
Marketers are at a very critical juncture. According to Loyalty 360 – The Loyalty Marketer’s Association, customer loyalty, versus acquisition, is critical for driving sustainable growth. Yet, businesses report that retaining and engaging customers remains one of their greatest challenges.
To help marketers develop more effective loyalty strategies, Loyalty 360 suggests they take a deeper dive into the following customer loyalty trends:
Customer engagement is....