Kobie Marketing to present a webinar that will detail the steps that retailers can take to mitigate the current member engagement challenge, implement value-added improvements to their programs, and educate executives about the warning signs to look for regarding upgrades to loyalty programs from an operational, technological, customer service, and marketing perspective.
In the past two years the retail industry has enjoyed healthy loyalty program membership growth of 26.7%, reaching 2.65 billion members. But, closer inspection reveals....