Lowe’s has launched the MyLowe’s Rewards™ Kids Club, a family-focused expansion of its loyalty program aimed at deepening engagement with households across the country.
The initiative builds on more than two decades of free Lowe’s Kids Workshops and now allows parents to add children directly to their MyLowe’s Rewards profiles. Through associate-led, hands-on projects, families can participate in monthly in-store activities while managing multiple children’s registrations and profiles under one account, making it easier to engage together.
Lowe’s research highlights the context behind the launch: a survey of 2,000 millennial and Gen Z parents showed that 56% of parents say their children’s screen time increases during colder months, while 87% report that doing DIY projects together is one of the most rewarding ways they spend time as a family. These insights helped shape the Kids Club’s focus on meaningful, screen-free experiences that build confidence and connection.
Registration for upcoming workshops, including a nationwide event scheduled for February 21, is open now through the Lowe’s website and app, with spots expected to fill quickly.
Learn more here.