Ukraine’s leading luxury hotel brand, Premier Hotels, succeeded in upgrading its Premier Club loyalty program by turning to Libra OnDemand and its suite of easy-to-use Web-based applications.

Libra OnDemand enables hoteliers to manage customer relationships, drive loyalty initiatives, focus sales, manage catering events and perform on-demand business analytics.

Premier Hotels, a seven-property chain managed by Kiev-based Premier International Ltd., recently set out to incorporate an option for earning and spending bonuses within its Premier Club loyalty program, an enhancement that required a solid technical platform. Libra OnDemand’s online consumer-facing Customer Portal and its customizable back-end Loyalty Management system were the perfect fit.

“Shortly after implementing Libra OnDemand, we discovered other benefits of the system that we had not even realized, like the meetings and events module, email marketing, extensive reporting capability, the sales activities module and even guest history recording,” says Tanya Podgoretska, director of sales and marketing for Premier Hotels. “Libra OnDemand gives us complete control of all of our customer relationship management needs in a single, intuitive solution.”

With Libra OnDemand’s hosted platform, the system exists in the…

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