Accorhotels Loyalty ProgramLe Club AccorHotels is already a giant within the loyalty program space, but that is not keeping it from continuing to enhance the customer experience it offers members across the globe. As the official loyalty program of AccorHotels, a top international hospitality group, Le Club AccorHotels currently engages over 23 million members and it has been growing at an incredible rate. Recently, its membership base has grown by 40% per year.

Nevertheless, Le Club AccorHotels has no desire to rest on its laurels and remain stagnate. Because the Middle East continues to become a target destination for both business and vacation travelers, Le Club AccorHotels is enhancing its value proposition.

This new effort speaks to the growing need for bands to continuously engage customers with new and relevant engagement strategies, which Le Club AccorHotels plans to do with an all-new “Elite Experience.”

This will let Le Club AccorHotels members earn points at any AccorHotels’ properties. This includes both economy and luxury brands and any type of hotel in between.

The Elite Experience also features new rewards such as advanced room upgrades, 10% savings when booking through the brand’s direct channels, early international sale offers, and more. Elite Experience also includes the “Welcome Experience,” which provides a convenient and seamless way to check into and out of any hotel.

"We want to give our members the opportunity to transform their points into compelling, new and unforgettable experiences," said David Henry, VP of sales, marketing & distribution of AccorHotels Middle East. "Elite Experience is just one extension of the Le Club AccorHotels Loyalty Program and an example of how we strive to add greater flexibility, recognition and fun to our members' experiences.”

The goal of AccorHotels’ loyalty program expansion is to increase the exclusive, memorable and personalized rewards it is able to offer each and every member.AccorHotels Loyalty Program

To kick off of the new Elite Experience, Le Club AccorHotels celebrated at the cinema house with a premiere movie event. A dinner party at The Sofitel Jumeirah Beach, which featured a wide range of live entertainment, followed the highly anticipated movie.

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