In anticipation of the upcoming Daylight Saving Time change, The Kroger Co. has introduced a unique initiative to help customers adjust to losing an hour of sleep. The company is offering a limited-edition “Hour Back Box” that eases the time shift transition and ensures customers start their day with a nutritious meal.
The “Hour Back Box” includes a selection of breakfast items curated to save time in the morning. Each box contains Private Selection™ Cold Brew Coffee Concentrate, Simple Truth™ Oatmilk Creamer and Kroger Frozen Breakfast Sandwiches. The retailer is also providing a gift card that’s redeemable for a one-year Kroger Boost membership, which includes free grocery delivery, 2x fuel points, and more exclusive savings.
A limited run of the boxes will be available for free, first-come, first-served, starting on March 4 at 12 p.m. EST. To get the essentials delivered before the clocks change, customers can also visit Kroger.com/HourBack to claim the box while supplies lasts.
To further support customers during this period, Kroger is distributing 39,000 free breakfast items. Starting March 7 at 12 p.m., customers who miss the opportunity to obtain an “Hour Back Box” can claim one of these complimentary breakfast products. This gesture underscores Kroger’s commitment to community well-being and its proactive approach to addressing customer needs during seasonal transitions.
Learn more here: Kroger Makes Springing Forward Easier This Daylight Saving with Limited-Edition Hour Back Box and 39,000 Free Breakfast Items