Sears Holdings Corp.’s Kmart is turning to location-based mobile initiatives to encourage consumer loyalty and repeat purchases during the holiday season.

Kmart recently became a featured retail and product partner with the CheckPoints mobile shopping application. The department store chain will offer incentives to consumers for checking-in to their stores and checking out specific products on their shelves.

“Overall, at Kmart we’re committed to provide choice and convenience to our customers,” said Tom Aiello, division vice president at Sears Holdings Management Corp., Hoffman Estates, IL. “Our partnership with CheckPoints is an extension of that commitment and further empower our customers to shop how they want, when they want and where they want,  helping them better manage their lives.

“And rewarding customers who shop at Kmart is just another way to provide them more choice and value,” he said.

“For example, the customers who visit Kmart and check in to earn points that are redeemable for goods and services, and especially around the holidays, the points offer a convenient way for customers to shop for additional savings.”

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