Kia Honored with 2010 ‘Most Improved Loyalty to Make’ Polk Automotive Loyalty Award - Achieves 49.8 percent loyalty rate in 2010, a 5.9 percentage point increase over 2009
DETROIT, Jan. 12, 2011—Kia Motors America (KMA) today was honored by Polk as the “most improved” automotive brand in customer loyalty in 2010 during the 15th Annual Polk Automotive Loyalty Awards ceremony held at the Automotive News World Congress during the 2011 North American International Auto Show in Detroit. KMA’s....