Businesses should go on the offensive now to implement personalization at scale, create innovative marketing approaches, and adopt differentiating technology and best-in-class security to deliver enhanced post-pandemic customer experiences, say experts with Information Services Group (ISG), a leading global technology research and advisory firm. These topics will be the focus of the ISG Xperience Summit, a two-day virtual event, March 30–31, that will explore how to prepare today to deliver the customer experience of tomorrow....

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