IHG Hotels & Resorts is continuing its role as the official hotel partner and loyalty program of the US Open Tennis Championships, now in its seventh year, offering fans extraordinary hospitality additions beyond typical viewing access. For 2025, the brand is unveiling a truly unique experience called “Bed on the Baseline,” offering IHG One Rewards members the rare chance to enjoy breakfast in bed, courtside on the famed Louis Armstrong Stadium, mere days after the crowds have cleared.
The winner and a guest will be treated to VIP-level service, beginning with a private car transfer to the stadium, greeted by a concierge, and escorted courtside. Guests will enjoy a luxurious breakfast delivered "room-service–style" while lounging in bed amidst plush IHG robes and slippers. The experience is elevated further with IHG’s special Watermelon Slice cocktail, a refreshing mix of Moët & Chandon, watermelon juice, elderflower liqueur, and lime, served with a watermelon wedge and presented in a collectible tennis-themed cup.
Beyond the “Bed on the Baseline,” IHG continues to bring the hospitality spirit into the tournament through fan activations: from surprise giveaways and immersive onsite experiences to the ever-popular IHG Racquet Bar, various member-only perks, social scavenger hunts, and curated swag. These elements all contribute to transforming the US Open into a celebration of tennis and luxury hospitality.
The official US Open Tennis Championships run from August 18 to September 7, 2025 at the USTA Billie Jean King National Tennis Center in Flushing, New York. Entries for the “Bed on the Baseline” experience are open via IHG One Rewards Access through Sunday, September 7 at 11:59 p.m. EST, and the winning breakfast experience will take place Monday, September 15, 2025.
Learn more here.