Hyundai Taps Into The Loyalty Of College Football Fans By Partnering With 25 Powerhouse Programs
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College football fans gearing up for the 2013 season will again be able to celebrate their passion and loyalty with Hyundai. In the third year of its college football marketing campaign, Hyundai is connecting its owners, the most loyal in the entire automotive industry according to Brand Keys, with the passion and traditions of college football fans across the nation. The integrated campaign will engage fans at games, online and in the classroom. "Maintaining our involvement with these legendary programs allows us to combine the....

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