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Hyatt Hotels Corporation and Exhale have announced the integration of Exhale into the World of Hyatt loyalty program, enabling members to earn and redeem points for fitness classes and spa therapies, as well as enjoy additional elite-tier-level benefits at participating Exhale locations. This announcement follows Hyatt’s acquisition of Exhale in August 2017, giving guests more earning and redemption opportunities.
“Hyatt is committed to caring for people so they can be their best and is continuously adding new ways to reward members for taking care of their mind and body,” says Amy Weinberg, Senior Vice President of World of Hyatt. “Through the integration of Exhale into the World of Hyatt loyalty program, we are continuing to lead the industry by bringing unique wellness-centered offerings and meaningful benefits to members and guests beyond traditional hotel experiences, while providing more value for World of Hyatt members.”
“Exhale joining World of Hyatt is truly unique to the marketplace,” says Annbeth Eschback, CEO at Exhale. “Exhale and Hyatt are steering the industry, both in the spa and fitness space as well as the hotel space, as we join forces to offer loyalty benefits to guests who prioritize everyday wellbeing. Now, our guests and members can earn towards their next vacation or Exhale visit by engaging in Exhale’s transformational fitness classes and spa therapies at participating Exhale locations. This holistic loyalty program rewards behaviors that foster everyday health and wellness, while underscoring our shared commitment to helping guests be their best.”
In addition to loyalty member rewards and benefits, Exhale offers results-oriented services for those who are looking to stay revitalized in their everyday routine. To support the launch, Exhale is introducing the Destination: Wellbeing package, a specially curated offer aimed at benefiting on-the-go travelers who seek mind and body rejuvenation. The package combines fitness and spa offerings, including 30 fitness classes and craniosacral massage, giving guests and members the opportunity to earn points while enjoying a transformative experience. World of Hyatt members also earn ten base points on every dollar spent on the package.
This announcement is the latest of many new initiatives from Hyatt, demonstrating its commitment to helping guests reach their personal wellbeing goals. In 2017, Hyatt created a new wellness category in the Hyatt portfolio by acquiring the Miraval brand, which caters to self-improvement and a life in balance. World of Hyatt members are now able to enjoy loyalty benefits at Miraval Arizona Resort & Spa through the loyalty program. In addition to its acquisitions, Hyatt recently launched Find, an extended way for loyalty program members to earn and redeem points on wellbeing-focused experiences.
“More than ever, Hyatt is committed to helping its guests prioritize their wellbeing,” says Mia Kyricos, Senior Vice President and Global Head of Well-Being at Hyatt. “I could not be more excited about Exhale joining the World of Hyatt loyalty program to help make this happen. This truly is a leading step in the industry that demonstrates how hospitality, spa, and fitness can go hand-in-hand, ultimately making it easier and more rewarding for consumers to care for their wellbeing each and every day.”
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