Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer preferences, behavioral signals, and strategic segments. Understanding customers through these lenses allows brands to expand and tailor their engagement strategies — rather than just sending more frequent communications or repeated invitations to grow their basket size. In a layered....

Recent Content