Please enter your username or the email address associated with the account so we can help you reset your password.
Julie Bustos, SVP, Marketing Innovation, The Lacek Group
Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer preferences, behavioral signals, and strategic segments.
Understanding customers through these lenses allows brands to expand and tailor their engagement strategies — rather than just sending more frequent communications or repeated invitations to grow their basket size.
In a layered....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here
Thank you for signing up, please check your email for more information.