Loyalty programs come in all shapes and sizes. Historically, such customer engagement initiatives have dominated the hospitality and airline industries. More recently, however, loyalty programs have become more commonplace across a wide range of business sectors.
Since it has become extremely common, and highly advantageous, for airline brands to offer rewards in exchange for frequent flier miles, why should organizations not also reward loyal auto business customers as well? And though some rental car brands do offer such promotions, Hino....