Social media represents a large opportunity for driving loyalty, but is often underutilized, according to Clay Walton-House, Senior Manager, Lenati and Marc Steiner, Principal, Lenati.
During their workshop session, “Harnessing the Full Power of Social Media to Drive Customer Loyalty,” at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association, Walton-House and Steiner helped attendees define social CRM strategy.
“An integration of social media into a comprehensive....